About Us
Flowers rooted in sustainability
We began importing Hoja Verde roses from Ecuador in 1998. From the very beginning, our goal has been to build long-term relationships with both our suppliers and our customers, ensuring that the origin of each supplier remains visible throughout the supply chain. Since 2024, we have been part of the Hoja Verde Group. Through this partnership, we combine our strengths to work towards a sustainable supply chain, embracing processes, philosophies, and certifications that confirm sustainability as the core of our operations.
A new era: part of Hoja Verde Group
In 2024, we joined Hoja Verde Group, one of the leading floriculture companies in Ecuador and worldwide, widely recognized for its leadership in sustainability, quality, service, and the production of the most premium flowers. With shared values and a common vision, this partnership marks a new chapter aimed at strengthening our capabilities and delivering an even higher level of service to the European flower market.
Why Fresh Chain?
Our team
Ed Groot
CEO - Warehouse Europe
Ed Groot
CEO - Warehouse Europe